Marketing Plan

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Marketing Plan

Our wide experience and a comprehensive understanding to conduct a professional marketing research across various categories are targeting on different aspects of marketing including product, price, promotion, place, people, process, and physical evidence. Moreover, these seven elements comprise the marketing mix.

Industry Analysis

Based on your product or service range, we analyze specific industries for trends, market growth, competitors, substitutes, and future growth prospects. The data collated and analyzed provides a platform for understanding the market, consumers, and to create options for us to build a marketing plan for your business. SWOT analysis, PEST, and other models are used to analyze the environmental impact that your business may face from market forces.

Customer Analysis

Identifying your market segment, demographics, and customer need,
will be analyzed based on:
• Demographics – Age, gender, income, etc.
• Geography – Location, area, etc.
• Behavior – The typical benefits that a customer would like to derive from the product or service.
• Psychographic – Lifestyle and buying patterns Customer analysis gives a true picture of your end buyer and helps to create strategies that will engage them in the buying process.

Marketing Objectives

Positioning your product or service, creating brand awareness, and defining ways to become a leading player in the business segment form part of this activity. In the absence of clearly defined objectives, your business will end up without a structure or vision to work against. This is critical because marketing objectives defined have to be realistic and implementable.

Marketing Programs

This is the implementation phase of a marketing plan. Based on your product and service we use methodologies to identify pricing and promotion activities. Promotion activities include using both online channels like SEO, PPC and other web-enabled programs. Offline engagements include identifying media outlets, banner options, trade journals, and face to face activities.

We believe that every program needs to have a clearly defined ROI and interventions that we suggest are based on industry best practice and tried and tested methods.

Sales & Distribution

This is another key activity in the marketing plan life cycle. How do you reach your customers, what messages will your sales team carry, how will your product or service be distributed, the strength of your sales force, and similar strategic options will be defined in this phase. Assessing stakeholders involved in the process along with creating a correlation between your organization, people, technology and external suppliers will be mapped to create an end to end understanding of this critical activity.

Financial Forecasts

Demonstrating the true cost of your marketing strategy is part of the financial planning support that we offer. Identifying returns on investment, sales growth, revenue projections through the balance sheet, cash flows and income statement are major elements to include in a professional marketing plan.

OUR SERVICE

Market Research Pricing

Strategic Marketing Plan

USD 1100

Marketing Strategy

Report Size: 20 pages
Delivery Time: 2 weeks

Sections

Executive Summary
 Company Overview
 Products & Services
 Business Model
 Revenue Model
Market Analysis
 Industry Analysis
 Competition Analysis
 Opportunity Analysis
Marketing Strategy
  SWOT Analysis
  Marketing Mix
  Strategy Pyramid
  Sales Strategy
Marketing Activities
  Marketing Plan
  Sales Plan
  Gantt Chart
Budgeting
  Sales Forecast
  Marketing Budgeting
  Activity Budgeting

Operational Marketing Plan

USD 2100

Marketing Activities

Report Size: 30 pages
Delivery Time: 3 weeks

Sections

Executive Summary
 Company Overview
 Products & Services
 Business Model
 Revenue Model
Market Analysis
  Industry Analysis
  Competition Analysis
  Opportunity Analysis
Marketing Strategy
  SWOT Analysis
  Marketing Mix
  Strategy Pyramid
  Sales Strategy
Marketing Activities
  Marketing Plan
  Sales Plan
  Gantt Chart
Budgeting
  Sales Forecast
  Marketing Budgeting
  Activity Budgeting

Digital Marketing Plan

USD 3000

Digital Marketing Strategy

Report Size: 20 pages
Delivery Time: 2 weeks

Sections

Executive Summary
 Company Overview
 Products & Services
 Business Model
 Revenue Model

Market Analysis
  Industry Analysis
 Competition Analysis
 Opportunity Analysis

Marketing Strategy
  SWOT Analysis
  Marketing Mix
  Strategy Pyramid

Marketing Plan
  Digital Initiatives
  Marketing Plan
  Gantt Chart

Budgeting
  Marketing Budgeting
  Reach & Conversion Forecasting

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We provides state of the art startup consulting and business planning services to entrepreneurs and businesses across the world. Our comprehensive framework provides a highly effective platform for new-age businesses. Our methodology is based on global best practice standards that are followed across the world.

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